Deer Mountain Day Camp


A popular and high-end day camp in Rockland County, NY revamped its website–and needed copy to differentiate it from dozens of competitors.

Copywriting Challenge

Our copywriters needed to understand the competitive positioning–and carefully massage the language to communicate core principles, without leading to a foreseeable (and detrimental) misunderstanding. (We can’t say more!) Also, we faced a broad, detailed, deeply nuanced set of pages.

The Solution

Our copywriting team constructed a friendly and honest message, striking a balance among past ethos, current modernization, core values, child development principles, and kid-like energy. We’re proud of the result–and can’t wait to show it to you when the new design is live!

If you’d like to read more, go to

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

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