Deer Mountain Day Camp

Synopsis
A popular and high-end day camp in Rockland County, NY revamped its website–and needed copy to differentiate it from dozens of competitors.
Copywriting Challenge
Our copywriters needed to understand the competitive positioning–and carefully massage the language to communicate core principles, without leading to a foreseeable (and detrimental) misunderstanding.

deermountain-hero-image

Synopsis

A popular and high-end day camp in Rockland County, NY revamped its website–and needed copy to differentiate it from dozens of competitors.

Copywriting Challenge

Our copywriters needed to understand the competitive positioning–and carefully massage the language to communicate core principles, without leading to a foreseeable (and detrimental) misunderstanding. (We can’t say more!) Also, we faced a broad, detailed, deeply nuanced set of pages.

The Solution

Our copywriting team constructed a friendly and honest message, striking a balance among past ethos, current modernization, core values, child development principles, and kid-like energy. We’re proud of the result–and can’t wait to show it to you when the new design is live!

If you’d like to read more, go to deermountaindaycamp.com.

Contact MarketSmiths!

Reach out to learn more and get captivating copywriting.

  • This field is for validation purposes and should be left unchanged.

More from MarketSmiths

With MarketSmith's creativity and commitment to craft, we delievered copy that elevated DSNY's online presence.

Department of Sanitation NYC

With both creativity and a sense of urgency, MarketSmiths was able to deliver high-quality copy that would help the in-house marketing team drive its initiatives forward.

Wyndham Hotel Group

website screenshot

Fist to Five Advisors

worstofall-hero-image

Worstofall Design

Inc 5000 content agency

M/WBE certified enterprise.

Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.