Deer Mountain Day Camp

Synopsis
A popular and high-end day camp in Rockland County, NY revamped its website–and needed copy to differentiate it from dozens of competitors.
Copywriting Challenge
Our copywriters needed to understand the competitive positioning–and carefully massage the language to communicate core principles, without leading to a foreseeable (and detrimental) misunderstanding.

deermountain-hero-image

Synopsis

A popular and high-end day camp in Rockland County, NY revamped its website–and needed copy to differentiate it from dozens of competitors.

Copywriting Challenge

Our copywriters needed to understand the competitive positioning–and carefully massage the language to communicate core principles, without leading to a foreseeable (and detrimental) misunderstanding. (We can’t say more!) Also, we faced a broad, detailed, deeply nuanced set of pages.

The Solution

Our copywriting team constructed a friendly and honest message, striking a balance among past ethos, current modernization, core values, child development principles, and kid-like energy. We’re proud of the result–and can’t wait to show it to you when the new design is live!

If you’d like to read more, go to deermountaindaycamp.com.

Contact MarketSmiths!

Reach out to learn more and get captivating copywriting.

  • This field is for validation purposes and should be left unchanged.

More from MarketSmiths

Ketra faced the challenge of communicating its transformative, human-centric lighting experience to its audience.

Ketra

The George C Scott Estate tasked Michele Graham with crafting a compelling, memorable story through a multi-page brochure.

The Meadow

MarketSmiths created website copy that would bring the resource center's brand and tone to life.

Comprehensive addiction resource

website screenshot

Fist to Five Advisors

Inc 5000 content agency

M/WBE certified enterprise.

Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.