A popular and high-end day camp in Rockland County, NY revamped its website–and needed copy to differentiate it from dozens of competitors.
Our copywriters needed to understand the competitive positioning–and carefully massage the language to communicate core principles, without leading to a foreseeable (and detrimental) misunderstanding. (We can’t say more!) Also, we faced a broad, detailed, deeply nuanced set of pages.
Our copywriting team constructed a friendly and honest message, striking a balance among past ethos, current modernization, core values, child development principles, and kid-like energy. We’re proud of the result–and can’t wait to show it to you when the new design is live!