B2C Website & Digital Copy


The brilliant minds behind NYFU already created an amazing line of products: functional furniture that captures NYC’s style, sophistication, and practical attitude.

Copywriting Challenge

What it needed now was top-notch website copy to bring their brand voice to life.


MarketSmiths crafted spunky, youthful, and captivating web content to establish their brand, engage their audience, and invite customers to discover the elegant awesomeness of functional furniture.


Dear New York,

Forget everything you think you know about furniture.

Stuffy, boring, overpriced? Nope, never, and hell no.

NYFU is different. Real different.

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

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