nightstand

NYFU

B2C Website & Digital Copy

Synopsis

The brilliant minds behind NYFU already created an amazing line of products: functional furniture that captures NYC’s style, sophistication, and practical attitude.

Copywriting Challenge

What it needed now was top-notch website copy to bring their brand voice to life.

Solution

MarketSmiths crafted spunky, youthful, and captivating web content to establish their brand, engage their audience, and invite customers to discover the elegant awesomeness of functional furniture.

Excerpt

Dear New York,

Forget everything you think you know about furniture.

Stuffy, boring, overpriced? Nope, never, and hell no.

NYFU is different. Real different.

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

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