B2C Website & Digital Copy
Synopsis
The brilliant minds behind NYFU already created an amazing line of products: functional furniture that captures NYC’s style, sophistication, and practical attitude.
Copywriting Challenge
What it needed now was top-notch website copy to bring their brand voice to life.
Solution
MarketSmiths crafted spunky, youthful, and captivating web content to establish their brand, engage their audience, and invite customers to discover the elegant awesomeness of functional furniture.
Excerpt
Dear New York,
Forget everything you think you know about furniture.
Stuffy, boring, overpriced? Nope, never, and hell no.
NYFU is different. Real different.
