banking journal site

Op-Ed Article in ABA Banking Journal

Forbes-Quality Ghostwriting

Synopsis

Mr. V is an influential investor in financial institutions, and a thought leader in the investment industry. He was approached to contribute an article on his expertise to the prestigious American Banking Association’s Banking Journal (ABABJ).

Copywriting Challenge

The article had to be elevated in thought, but speak plainly in content. Mr. V wanted it to be both educational (without preaching) and aspirational (without generalizing).

Solution

As always, we translated complex financial issues into clear and simple content, without dumbing anything down. Our ghostwriters laid out current problems and offered a new path forward. The final article hit the mark, addressing both banking insiders and outside observers–and painting a vision intended to produce goosebumps and map out a path for all.

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Digital by MadPipe. Photography by Chellise Michael.

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