B2B Website & Digital Copy


Preo is a powerful mobile app that lets you order your favorite drinks without waiting in line to flag down the bartender. Already successful and rapidly growing, the hip app needed an awesome tagline that captured its value simply and succinctly.

Copywriting Challenge

The tagline had to communicate Preo’s key benefits without sounding cliche, cheesey, or overwrought.


Preo’s new tagline, “Order Outside the Lines,” is brief, catchy, and clever while hammering home the app’s value proposition.


Preo: Order Outside the Lines

What the Client Says…

The tagline’s great! It conveys what we do in a clever way.”

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

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