Preo
B2B Website & Digital Copy
Synopsis
Preo is a powerful mobile app that lets you order your favorite drinks without waiting in line to flag down the bartender. Already successful and rapidly growing, the hip app needed an awesome tagline that captured its value simply and succinctly.
Copywriting Challenge
The tagline had to communicate Preo’s key benefits without sounding cliche, cheesey, or overwrought.
Solution
Preo’s new tagline, “Order Outside the Lines,” is brief, catchy, and clever while hammering home the app’s value proposition.
Excerpt
Preo: Order Outside the Lines
What the Client Says…
The tagline’s great! It conveys what we do in a clever way.”
