fashion copy

Rachel Levin Style

B2B Website & Digital Copy

Copywriting Challenge

Accomplished and young, Rachel Levin managed whole departments and stores for Saks Fifth Avenue and Intermix, respectively. Most enamored with working one-on-one with customers, she launched a personal styling and shopping business. Rachel’s site looked great, but didn’t make it clear what she did and how.

The Solution

To communicate the transformative power of Rachel’s services, we conjured what a great wardrobe makes possible: confidence, buoyancy, and success. Striking a warm and professional tone, we channeled Rachel’s voice on every page, leaving readers eager for more.

The Results

The same week she relaunched her site, Rachel landed two new clients. The compliments are rolling in (before, they were focused strictly on visuals), and Rachel can now market her business with confidence.

Excerpt

When what you wear fits you beautifully inside and out, opportunities knock. Greet them with the confidence of a great wardrobe: knowing that whatever you’re doing, you’re wearing something appropriate, well tailored, and precisely your style.

Rachel Levin Style gets you there. An image consultant and personal shopper, Rachel revises wardrobes and builds collections you’ll love to wear. She’ll work with what you’ve got, “shopping” your closet for core pieces and styling ensembles you didn’t know you had.

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

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