Retirement Copywriting

Your Retirement Reality

Synopsis

A financial marketing organization needed to a launch a new, educational website to serve as both a resource for people interested in retirement planning and a lead generator for its affiliates. That’s why it came to MarketSmiths.

Copywriting Challenge

The site needed to inform and educate those thinking about retirement, acting as a trusted source of helpful insights without sounding salesy or promotional. At the same time, the website copy had to subtly direct readers to call and connect with a representative.

Solution

MarketSmiths ghost-wrote the website’s resource center, an additional e-book, and an email campaign providing the audience with valuable, objective information while seamlessly weaving in clear, non-promotional calls to action.

The Client Says…

Your copywriting reads really well and has great content that users will find both easy-to-process and helpful from an informational standpoint. We’re really pleased with how everything turned out. Nice work!”

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

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