The Rubicon Project

Rubicon Project is a leader in automated digital advertising. It sought out MarketSmiths for a new website and blog presence that would demonstrate its intuitive, robust services while making information accessible to prospective clients. MarketSmiths crafted copy that would appeal

The Rubicon Project needed copy that accurately captured its robust services and technological expertise.

B2B Website & Digital Copy

Synopsis

With 75 billion daily transactions and a 97% U.S. online reach, Rubicon Project is leading the world toward automated digital advertising.

Copywriting Challenge

The company needed a new website and blog presence as bold and robust as its services–without the obscurity that often accompanies technology marketing.

Solution

Our copywriters condensed Rubicon Project’s cutting-edge platform and software into concise nuggets appealing to techies and laypeople alike. We revamped the home page, product pages, mission and culture pages, and blog to reflect powerful technology, while engaging with true alignment and clarity.

Excerpt

Company Philosophy

Our goal is to build and grow a truly unique company. From the passionate problem solvers we hire, our commitment to running culture like a product, the scale and scope of the products and infrastructure we engineer, to the way we partner with our customers (and help them deliver value to their customers), and creative rewards for our team members, we aim to make the Rubicon Project an exciting experience – not just a “job”.

Contact MarketSmiths!

Reach out to learn more and get captivating copywriting.

  • This field is for validation purposes and should be left unchanged.

More from MarketSmiths

As an experienced investment advisory firm, the company needed new ways to increase visibility and drive conversions.

Investment Consultancy ($50B AUA)

bodha site

Bodha Sober Living

Genoptix sought intelligent, yet accessible copy that its readership of oncologists, hospital administrators, and patients could access and learn from.

Genoptix

lma-hero-image

LMA Group

Inc 5000 content agency

M/WBE certified enterprise.

Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.