The Rubicon Project

Rubicon Project is a leader in automated digital advertising. It sought out MarketSmiths for a new website and blog presence that would demonstrate its intuitive, robust services while making information accessible to prospective clients. MarketSmiths crafted copy that would appeal to techies and non-tech people alike, transforming the website with alignment and clarity.

The Rubicon Project needed copy that accurately captured its robust services and technological expertise.

B2B Website & Digital Copy


With 75 billion daily transactions and a 97% U.S. online reach, Rubicon Project is leading the world toward automated digital advertising.

Copywriting Challenge

The company needed a new website and blog presence as bold and robust as its services–without the obscurity that often accompanies technology marketing.


Our copywriters condensed Rubicon Project’s cutting-edge platform and software into concise nuggets appealing to techies and laypeople alike. We revamped the home page, product pages, mission and culture pages, and blog to reflect powerful technology, while engaging with true alignment and clarity.


Company Philosophy

Our goal is to build and grow a truly unique company. From the passionate problem solvers we hire, our commitment to running culture like a product, the scale and scope of the products and infrastructure we engineer, to the way we partner with our customers (and help them deliver value to their customers), and creative rewards for our team members, we aim to make the Rubicon Project an exciting experience – not just a “job”.

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Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.