tech copy

The Rubicon Project

B2B Website & Digital Copy

Synopsis

With 75 billion daily transactions and a 97% U.S. online reach, Rubicon Project is leading the world toward automated digital advertising.

Copywriting Challenge

The company needed a new website and blog presence as bold and robust as its services–without the obscurity that often accompanies technology marketing.

Solution

Our copywriters condensed Rubicon Project’s cutting-edge platform and software into concise nuggets appealing to techies and laypeople alike. We revamped the home page, product pages, mission and culture pages, and blog to reflect powerful technology, while engaging with true alignment and clarity.

Excerpt

Company Philosophy

Our goal is to build and grow a truly unique company. From the passionate problem solvers we hire, our commitment to running culture like a product, the scale and scope of the products and infrastructure we engineer, to the way we partner with our customers (and help them deliver value to their customers), and creative rewards for our team members, we aim to make the Rubicon Project an exciting experience – not just a “job”.

MarketSmiths ®

Copywriting for Humans ®

For insights on brand positioning and corporate thought leadership.

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Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

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