Ryan Smith is an acupuncturist based in NYC. When asked to make a speech and presentation for the Leukemia & Lymphoma Society, he hired MarketSmiths to help find his voice.
With an audience full of cancer patients and their families, we needed to do a few things without being overtly salesy:
By keeping Ryan’s talk classy, personal, and subdued, we kept the focus on informing—with a tinge of subtle, graceful sell.
I’ll never forget that October Sunday…My phone rang, and I immediately thought something might be wrong. My dad told me he had a tumor in his esophagus, that it was being tested, and that the results would be available tomorrow. The next day, he called to tell me that it was Stage 4 Esophageal Cancer.
Hey, you. Listen. I love the words that you have chosen for my speech. I just realized that I haven’t had a chance to really…I know I told you that I loved it, but I wanted to let you know that I LOVED IT. I’m just putting it onto notecards, and just really taking in how much care you took in selecting every beautiful word, and I’m so grateful.”
–Ryan Smith, Owner (via voicemail)