Synopsis
San Antonio Broker Services founder Michael Miqueli wanted a clean new website with clearly positioned copy—emphasizing his company’s dedication, drive, and reliability in trucking.
Copywriting Challenge
After learning the ins and outs of the trucking business, MarketSmiths sought to hone in on a friendly yet professional tone that targeted importers and exporters while conveying SA Trucking’s values.
Result
MarketSmiths was able to create clear-cut website copy—tapping into SA Trucking’s heart and soul to communicate a tangible passion for trucking—while distinctly identifying its services and accomplishments for a B2B audience.
