Savencia Fromage & Dairy

After a productive brainstorming session, MarketSmiths suggested several witty and whimsical name options. Together with the client, we ultimately landed on: 

• Holy Smoke. As the brand’s namesake, Illinois dairy farmer Dorothy loved relaxing by the fireplace as the scent of cedar filled the air. This soft cheese is infused with smoky flavors that evoke the past and fill the present.
• Diggin’ Truffles. Dorothy’s husband hailed from Greece, a country full of rich flavors and gourmet truffles. Featuring luscious black truffles, this sophisticated creation is an homage to heritage.
• Garden Secrets. Every day, Dorothy rose with the sun to water her beloved herb garden. While breathing in the scents of fresh basil, oregano, and sage one morning, she found inspiration for a new recipe. Eager to capture the farm’s aromatic essence, Dorothy combined creamy cow’s milk with a unique herbal blend. Now, her secret recipe that blossomed in the garden that day lives on through this cheese.
• Somethin’ Brewing. Down the road from Dorothy’s home sat Lena Brewery. One day, the hoppy smell of brewing beer wafted through the farmhouse windows, bringing a brilliant pairing idea to mind. Washed in Lena Beer, this cheese has richness (and mischief) in every bite.
• Love, Rosemary. Made from cow’s milk and brushed with essential oils of rosemary, this creamy and complex cheese bursts with floral notes and full-bodied flavor. Of all the herbs in Dorothy’s garden, rosemary was her favorite. One bite of this cheese, and you’ll know why.

With our help, Savencia was able to boast a new product line that’s utterly irresistible—both on and off the page. Their latest creations have since flown off grocery store shelves, delighted consumers across the country, and become beloved fan favorites.