Sky Unlimited Law / Cyberworx

For families and businesses, the California-based law firm Sky Unlimited Law offers an unconventional approach to the legal practice. The company initially tapped MarketSmiths for assistance with website copy—a B2B content marketing partnership that eventually expanded to encompass drip email campaigns, guide booklets, and sales collateral. Thrilled with Sky Unlimited Law’s MarketSmith’ed messaging, Chief Counsel Yaasha Sabba also turned to MarketSmiths for help with an entirely different venture: Cyberworx, a digital marketing company. Today, our partnership with both businesses continues to yield head-turning results.

Sky Unlimited Law deepens client relationships by eliminating time restrictions and taking a communication-first approach.
Sky Unlimited Law deepens client relationships by eliminating time restrictions and taking a communication-first approach.

Client

“I want customers to say, ‘This is what I’m looking for.’” With MarketSmiths’ copy, they do.

Ever sought outside legal counsel? If so, you may be familiar with the traditional law firm model—namely, an hourly billing approach that can result in unexpectedly skyrocketing expenses.

Sky Unlimited Law offers a novel solution. Founder and Chief Counsel Yaasha Sabba, one of a select few Personal Family Lawyers® in San Francisco, wanted to remove any law firm-based anxiety while also deepening his client relationships. The flat fee structure he came up with eliminates time limitations—and introduces a proactively communication-centered approach.

Yaasha’s fortuitous partnership with MarketSmiths began with a single website project. It was Sky Unlimited Law’s digital debut, an inherently high-stakes endeavor. After a few years of reaping returns with the firm’s punchy and memorable brand voice, Yaasha tapped MarketSmiths for copy support with Cyberworx, too. A digital marketing management resource for small- and medium-sized businesses, Cyberworx offered noteworthy scaling potential—much of which hinged upon high-quality and effective website copy.

“I wanted customers to look at the [Cyberworx] website and say, ‘This is what I’m looking for,’” he says. “I wanted them to pick up the phone and call us.” With MarketSmiths’ copy, they do, he adds.

MarketSmiths gives a certain sense of energy to the reader, and motivates them to say yes.”

— Yaasha Sabba, Founder, Sky Unlimited Law and Cyberworx

Challenge

“Words … open people’s minds to what’s possible.”

Before turning to MarketSmiths, Yaasha had worked with freelance copywriters on emails and other short-form deliverables. Yet the Sky Unlimited Law website needed to stand out—and he knew that meant securing the right B2B copywriting partner

“Words really produce value,” Yaasha explains. “Words tell the story and open people’s minds to what’s possible. Your copy teams have always chosen the right words for what my business needed.

“The first investment I made was my [Sky Unlimited Law] website,” he continues. “It’s so easy to write something down, but to write something compelling, something that hits emotions… you don’t know what that looks like until you see it.” MarketSmiths delivered just that, he says.

Sky Unlimited Law deepens client relationships by eliminating time restrictions and taking a communication-first approach.
Sky Unlimited Law deepens client relationships by eliminating time restrictions and taking a communication-first approach.

Shared Success

“When I want copy that drives results, I go to MarketSmiths.”

After a web search for copywriting teams, Yaasha decided to partner with MarketSmiths. 

“I found myself reading the articles on the MarketSmiths website, and I thought, ‘This long blog is capturing my attention,’” he says, laughing. “I read it all the way through without getting bored.”

Betting on lively, authentic, and actionable copy paid off. “I knew I invested wisely,” he says. “MarketSmiths gives a certain sense of energy to the reader, and motivates them to say yes.”

Cyberworx’s success echoed that of Sky Unlimited Law’s website, drip emails, booklets, and other collateral.

“The Cyberworx copy was outstanding,” he gushes. “It was exactly what I was looking for. I was reading it and saying, ‘YES, YES, YES.’”

For Yaasha, partnering with MarketSmiths gave his businesses the humanized edge they needed. Our incisive, engaging copy enabled Sky Unlimited Law and Cyberworx to stand out in crowded markets—and set the stage for a unique, ever-evolving brand journey.

As for what’s next, Yaasha plans to take his companies to new heights by producing even more creative marketing collateral. With the right copywriting partner by his side, he’s confident in his businesses’ capacity to flourish and grow.

“This partnership gave us a great front door,” he explains. “When I want copy that drives results, I go to MarketSmiths.”

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