Print Copywriting
Techromatic, a rapidly growing IT consulting company, needed a one-sheet that told its story: succinctly and evocatively. Co-founders Paul Smith and Jeff Solomon hired MarketSmiths.
MarketSmiths fleshed out two points of distinction:
1) Techromatic is ambi-tech-trous: equally adept with Macs and PCs.
2) The company specializes in designing a 21st-century comfort zone for technology-phobic companies.
We highlighted these in a concise 8 1/2″ x 11″ one-sheet for the company to leave with new prospects.
Excerpt
You’re a walking, talking IT efficiency machine. Everything you need—email, attachments, documents, media—is ready at your fingertips: everywhere you go. The same goes for the people who work for—and with—you. Meanwhile, your data is tucked away: safe and accessible to those who need it—and protected from those who don’t.
…
You’re living fully in the 21st century—and you didn’t have to change a thing about your life. All you did was hire us.
What the Client Said…
Beyond furnishing us with outstanding copy for our one-sheet, MarketSmiths provided ‘business therapy’ as its copywriters helped us explore our business from a variety of important angles. The result was more than just copywriting: it provided us valuable insight that will benefit our company in a multitude of ways. We’re grateful to have found the copywriters of MarketSmiths, and look forward to future work with you!”
–Jeff Solomon, co-founder, Techromatic
