label making site

The Dutch Label Shop


Custom label-makers and college buddies Arjan Mastwijk and Hielke Booijink needed a complete overhaul of their site. Targeting small-batch artists and Etsy crafters, they sought to create a marketplace for gorgeous, high-quality product labels—made to order in a startling 50-label minimum.

Copywriting Challenge

MarketSmiths has written much B2C copy before. But to play up the intricacies and build urgency around such a small, easily overlooked product like custom woven labels presented us with a challenge we couldn’t refuse.


Our website copywriting positioned the Dutch Label Shop right in its sweet spot: a custom, high-quality label maker, offering some of the smallest batch quantities on the market. We also highlighted some of their other key selling points, like stellar customer service. We’ll never discount our shirt labels again.

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

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