The Workplace

B2B Website & Digital Copy
Synopsis
Self-professed employment law geeks Patricia Ryan and Hannah Ellis struck out on their own to found their Sydney-based employment law firm, The Workplace.
Copywriting Challenge
The Workplace website had to appeal to both small businesses and large organizations by illustrating the agility of a two-person team.

legal copy

B2B Website & Digital Copy

Synopsis

Self-professed employment law geeks Patricia Ryan and Hannah Ellis struck out on their own to found their Sydney-based employment law firm, The Workplace.

Copywriting Challenge

The Workplace website had to appeal to both small businesses and large organizations by illustrating the agility of a two-person team. Patricia and Hannah wanted a website that was both lean and personable—that’s where MarketSmiths came in.

The Solution

Writing succinctly, our copywriters placed Patricia and Hannah’s dedication front and center. We conjured the pair’s drive, personality, and years of experience—and described their unique approach and philosophy in vivid detail.

Excerpt

The Workplace is a new kind of employment law firm: pragmatic, personal and affordable.

As a Human Resources Manager, Operations Manager, or business owner, your people are your business. Keeping them satisfied while keeping the company secure requires both knowledge of the law, and an agile, human touch.

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