TrendSpider

TrendSpider is a data platform aims to make day-to-day trading more efficient and engaging. It needed a website revamp that would make complex industry jargon not only accessible, but also entertaining for site visitors. We dove headfirst into high-level research

Trendspider sought to transform its website copy in order to make industry jargon accessible, engaging, and enticing.

Our Client

If you’ve ever engaged in analytical day trading, you probably learned pretty quickly how time consuming (and frankly biasing) the chart work can be. Entrepreneurial data guru Dan Ushman thought, “Why not feed this grunt work to the algorithms?”

Now, his labor of love—called TrendSpider—is a go-to data platform for traders everywhere. It provides an AI assist to boost performance, and makes technical day trading more effective and fun.

Our Challenge  

TrendSpider’s previous website buried the platform’s true value in industry jargon. Still, our clients were initially skeptical whether we could get up to speed. How does a copywriting team of non-traders grasp the value of this—then explain it to a technical crowd? Could our financial copywriters craft a site that clarified things, and even made the platform fun?

Our Shared Success

Unfazed, we dove headfirst into the industry specifics. We combined targeted questions with platform demos, research, and even a brief foray into day trading.

The finished website threads wit through reason, enticing visitors to explore all this platform has to offer. Browse on to read how we channeled TrendSpider’s benefits, with nary a word of jargon in sight.

To read more, go to https://www.trendspider.com/.

Contact MarketSmiths!

Reach out to learn more and get captivating copywriting.

  • This field is for validation purposes and should be left unchanged.

More from MarketSmiths

label making site

The Dutch Label Shop

Madison Square Garden

Madison Square Garden

skyunlimited-hero-image

SkyUnlimited

Dorothy’s new product line is irresistible—on and off the page.

Savencia Fromage & Dairy

Inc 5000 content agency

M/WBE certified enterprise.

Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.