An innovative new vaporizer company reached out to us for catchy, strategic website copy and product descriptions to differentiate its brand from competitors. Hilo Vapor’s brand and products were a refreshing change of pace in the vaping marketplace, but how would we set them apart from big-name brands?
Copywriting Challenge & Solution
Not only were Hilo’s competitors big names–they already had established user bases. By framing Hilo’s benefits as solutions to common problems vapers experience with popular devices, the MarketSmiths team positioned Hilo as more than just the cool new kid on the block.
The finished website uses a precise blend of engaging copy and beautiful visuals–including a looping customer experience video–to display the accessibility, versatility, and efficiency of Hilo products.