Synopsis
In a couples-focused metropolis like New York City, wedding planners can often seem to crop up unbidden. Color Pop rises above the crowd. For this energized startup, founder Leah Weinberg had carved a fresh strategy, and needed her copy to reflect a premium and comprehensive level of service–without pushing away current clientele. The startup turned to MarketSmiths.
Copywriting Challenge
Color Pop had a clear target: upscale couples with a clear aesthetic sensibility plus the budget and wherewithal to hire a pro. It was our job to feed into their bubbling excitement, then amplify the upcoming task–identifying stress, but without losing Color Pop’s upbeat, can-do tone.
Solution
Our vivid, warm website copy hits the right stride, emphasizing the monumental task ahead, without overwhelming its reader. Color Pop’s web copy now enables its transition–without missing any business or skipping a beat.
Excerpt
“Setting budgets. Researching venues. Reviewing vendor quotes and contracts. Creating your dream wedding is complex work, and can often take couples by surprise.
At Color Pop Events, we embrace coordination (it’s our calling), and relish helping you breathe and enjoy your perfect day. After all, a wedding is about celebrating your union and gathering together everyone you love. We make that possible, with so much less of the usual stress.”
