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Wellzilla has set its sights on revolutionizing home care supply management. During its final stages of development, founder David Gelbard brought MarketSmiths on to spell out its game-changing approach and convey its potential to rock the home care market.

Copywriting Challenge

Wellzilla consolidates homecare supply ordering, tracking, and management on one mobile platform. Our key challenge involved explaining multiple benefits, while keeping copy brisk and incisive.


MarketSmiths aligned these wide-ranging benefits with clear, concise copy pointed at three distinct audiences. We also helped create sales materials, and refine the identity for this slick new start-up. With our help, David had a newly honed pitch for home care agencies, compelling App store copy, and went live with his new website just in time for Wellzilla’s launch.

What the Client Says…

This copy was fantastic! It was spot on in terms of my comments. I read this over yesterday and again today, it’s excellent.”


Caregivers: your life just got easier. With Wellzilla, you can track patient needs and order medical supplies right on your mobile device.

Wellzilla is a one-stop shop for your medical supply needs on your mobile device. Browse the highest-rated products in the industry by price, product, and brand—and order with the touch of your finger. If you have a product in mind but don’t see it in our store, simply text a picture to our customer service experts, who will easily track it down for you. Set up notifications to check supply stock and remind you when it’s time to order more. Seamlessly transfer information to other caregivers, and use patient payment methods to streamline your care—and your life.

Wellzilla’s next business day delivery service is quick and reliable, and our customer service  availability and expertise unmatched.

Enter the future of medical supply ordering. Download Wellzilla today.

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

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