The Challenge

NextCrew, a workforce management software provider, sought to bring its clients the quick, efficient technology solutions today’s market demands. Many staffing companies and employers viewed workforce management as a tedious process, and MarketSmiths was tasked with presenting the benefits of NextCrew’s streamlined platform in a clear way—inspiring prospective clients to join the revolution.

The Solution

Minding SEO and NextCrew’s key USPs, MarketSmiths worked with Digital Web Consulting to craft a powerhouse website that speaks directly to common staffing woes. After an exploratory deep-dive, our surgical content strategy helped make NextCrew’s site informative, resonant, and built to incite action.

The Result

An SEO-driven site that defines NextCrew’s offering from A to Z, and a customer holding his head high as he leads the workforce management world into the next generation.

If you’d like to read more, go to

MarketSmiths ®

Copywriting for Humans ®

Inc 5000 agency

M/WBE certified enterprise.

Digital by MadPipe. Photography by Chellise Michael.

Content Marketing Services

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