Copywriting That Closes Deals
Your sales team is calling urgently for assets: PDFs to give leads, brochures to hand out at trade shows and conferences, other material that will help them make their case—and facilitate a quick close.
MarketSmiths can satisfy these needs in a compelling way. Under our clients’ direction, we’ve conceived winning brochures and sales sheets, crafted breakthrough RFPs, and inverted traditional PowerPoint structures to transform indifference into urgency—in 10-15 sales deck slides (or less).
Lead Them Through the Funnel
We’ve interviewed customers to create story-driven case studies, showcasing your team’s heroism in action. And for these items, we provide design.
Simply put: we see it as our role to get your leads and prospects as far along in the sales funnel as possible. We extend this mission to everything a potential lead may see: beyond sales collateral, this includes website copy, content marketing campaigns, ebooks, white papers, and more.
Some of the Collateral We Do
Whether you’re attracting investors or getting a new product line off the ground, a brilliant idea only shines as brightly as its pitch. Far beyond informing (or droning on about yourselves), you want to nab your audience from the get-go, increasing velocity so that when you get to your ask, they lean forward—not back.
B2B Sales Collateral
B2B copywriting is specialized: while you’re busy explaining complexities and leveraging industry jargon, it’s tough (and rare) to make it exciting. But with the right skillset, it’s possible. That’s what MarketSmiths does: we make B2B2B and B2B2C assets undeniably human, generating momentum while making their CTAs subtly impossible to refuse.
Brochures & One-Sheets
The best sales collateral gains attention, builds rapport, secures trust, then generates urgency—all while making readers feel they’re the ones in control. Ideally, that’s what your brochures, one-sheets, and other PDFs ought to do. One little hint? The right skillset isn’t about explaining—it’s about connecting.