As a small business, you know the value of connecting with your customers and clients. It’s those authentic relationships and personal touches that make you shine and grow.Now ask yourself a brutally honest question: does your company’s writing convey that value and encourage those connections—or does it hold you back? In a small business, you routinely take on tasks outside of your job description—but copywriting shouldn’t be one of them. Your content is simply too important.
For small companies, your website copy, emails, and blog posts can be incredible lead generators—if they’re driven by strategy, crafted with care, and vetted by experts.Before a prospect talks to you, they’re sure to look you up online: landing on your home page, scrolling through your services, reading into your blog posts. The first impression of your brand comes from your content, which stands in your place during these make-or-break moments. Is your copy clear, captivating, and human? Or is it amateurish, clunky, and cold? Either way, your prospects will assume the same of your business as a whole.Create a flawless first impression, attract new interest, and bolster your small business. Tell us about your copywriting needs and learn what the MarketSmiths team can do for you. Complete the form below to get started.That’s where MarketSmiths makes all the difference. We serve as the outsourced marketing team for mature, mission-driven businesses. Our content strategists and copywriters take the time to listen and understand your brand, your audience, your value, and your business goals. Then we crystallize it all into strategic writing that gets the results your company needs.