Our Content Strategy Team
JEAN TANG, TopSmith
Founder
Chief Growth Officer
Jean Tang founded MarketSmiths in 2010 and serves as Executive Sponsor for the firm’s enterprise and strategic client engagements. She provides executive accountability for engagement success by overseeing delivery quality at key milestones, maintaining long-term partnership continuity, and helping ensure the appropriate seniority and expertise remain aligned throughout the program.
As the senior escalation point for strategic, commercial, and operational matters, Jean helps clients navigate significant decisions while keeping complex engagements aligned with evolving business objectives. Her role provides the executive governance, continuity, and decision-making needed to support lasting business outcomes.
ASHER, MetaSmith
Macrostrategist
Narrative Systems Architect
Asher joined MarketSmiths in 2013 and serves as strategic advisor on the firm’s most complex client engagements.
As Macrostrategist, he helps organizations turn complex business realities into scalable narrative systems. He translates organizational intelligence into messaging architecture, governance systems, and production frameworks that keep strategy, narrative, and execution aligned as organizations grow.
As the agency’s Digital Ecologist®, he designs, maintains, and evolves the human workflows and technical frameworks that combine executive judgment, structured processes, human creativity, and AI precision into coordinated content operating systems. The result is scalable content production that remains strategically aligned as organizations evolve and complexity increases.
MICHELE, SmileSmith
SVP Content Strategy & Thought Leadership
Michele turns business challenges into compelling stories that move decision-makers to action. As SVP of Content Strategy and Thought Leadership, she draws on decades of experience spanning agency leadership and corporate marketing to shape content strategies that align with business goals, strengthen market positioning, and support long-term growth.
Known for synthesizing complex information and uncovering the insights that matter most to stakeholders, Michele develops content programs that resonate with executive audiences. Her experience spans B2B markets including technology, financial services, healthcare, and real estate, as well as B2C sectors including luxury brands, education, and nonprofits.
BRIANA, WonderSmith
Content Strategist
Briana joined MarketSmiths in 2019 and serves as a Content Strategist, carrying the strategic and operational context of complex client engagements. She translates business objectives into writer-ready execution while maintaining continuity across deliverables, stakeholders, and evolving client priorities.
She works closely with clients to uncover objectives, align messaging, guide writers, and ensure every deliverable advances broader business goals. Her role reduces client burden by turning strategy into consistent, high-quality production.
Beyond individual deliverables, Briana oversees account continuity through production governance, quality control, and strategic alignment, helping clients receive scalable content without sacrificing context, consistency, or commercial focus.
PAUL, TuneSmith
Content Strategist
Paul partners with clients to translate business objectives, market context, and audience insight into strategically aligned content. As a Content Strategist, he carries the context of each engagement from discovery through delivery, helping ensure messaging remains consistent, commercially focused, and aligned with client goals.
He works closely with clients and writers to clarify objectives, guide content development, and navigate revisions, quality control, and production. His role helps transform complex ideas into compelling communication while reducing client effort and maintaining continuity across every stage of the engagement.
TRISTAN, AdventureSmith
Operations & Finance Manager
Tristan joined MarketSmiths in 2021 and oversees the systems that keep client engagements moving smoothly. He works across finance, operations, and leadership to keep projects coordinated, teams aligned, and business processes execution-ready.
He translates strategy into a unified operating system of client onboarding, resource planning, budgeting, utilization, billing, and internal coordination. His work removes friction, improves visibility, and enables teams to stay focused on outcomes.
Tristan’s operational discipline supports MarketSmiths’ Repeatable Content Framework. He helps the agency scale by improving process documentation, workflows, reporting, governance, and operational planning.
OLIVIA, DualitySmith
Senior Copywriter & Editor
Olivia joined the MarketSmiths team in 2021. As a senior copywriter and editor, she works directly with national and global brands to develop, refine, and strengthen narratives that move audiences to action.
Her specialty is immersing herself in regulated industries, complex products, and the nuances of each client’s business. That depth of understanding drives strategic copy development across industries and content formats.
Beyond individual projects, Olivia helps shape content strategy. She upholds editorial standards, coordinates across stakeholders, and supports cohesive execution across deliverables. The result is smoother production, stronger partnerships, more consistent messaging, and a lighter lift for client teams.
JENNN, DeepDiveSmith
Senior Writer & Editor
Jennn joined MarketSmiths in 2021 and works directly with clients to transform complex ideas into clear, persuasive content. As a Senior Writer & Editor, she develops thought leadership, case studies, executive communications, and other strategic assets that help organizations communicate with credibility and confidence.
Jennn’s strength is quickly synthesizing interviews, research, and stakeholder expertise into narratives that are both engaging and commercially meaningful. She helps maintain editorial standards, collaborates across client teams, and supports consistent execution across deliverables—creating stronger content, smoother production, and a lighter lift for client organizations.
CAITLIN, StorySmith
Editor
Senior Copywriter
Caitlin is a theatre-person-turned-copywriter with a deep love for good storytelling. In her stint as a freelancer, she wrote everything from corporate blog copy to a screenplay adaptation of Shakespeare’s As You Like It. When Caitlin isn’t writing, you can usually find her at a play or concert, checking out a new coffee shop, or exploring the city.
David, VideoSmith
Video Production
Resident Videographer
David sees life through a lens—literally. With 30 years behind the camera, he’s directed and produced everything from network documentaries and music specials to branded content for Microsoft, Ford, and Starbucks. He’s worked with Fortune 500s, startups, and nonprofits alike, bringing stories to life for Meta, Pfizer, Yale Law, and the US Open.
ERIN, CriticSmith
Copywriter
Erin pursued the written word in college because it seemed like the only natural thing to do. Now, as a copywriter, arts critic, and fiction author in Massachusetts, she’s pretty sure she made the right choice. When she’s not crafting a brand article, legal blog post, or Off-Broadway review, Erin can usually be found working furiously on her latest book idea – at all hours of the night!
MARIA, AthleteSmith
Writer
Copy Editor
A three-time member of Team USA, Maria was an elite athlete and bronze medalist at the Duathlon World Championships. She brings that same competitive spirit and perfectionism to everything she does, making her a hawkeyed copy editor and proofreader—no spelling or grammar errors will best her. She is also particularly proud of being able to recite all 50 states in alphabetical order.
VALERIE, CircusSmith
Writer
Editor
Val is an accomplished writer with a graduate degree in journalism and over 20 years of experience in writing, editing, and developing strategic content across many industries. At 46, she pursued her passion for performance by joining the circus, where she now spends her free time as an aerial performer specializing in trapeze, silks, and other aerial arts.
MARK, ThoughtfulSmith
Writer
Content Developer
Mark is a master content developer, strategist, thought leadership writer, and editor with deep experience in financial services, health, travel, and lifestyle. After an award-winning career at national magazines, he headed the ultra net high worth content program at Merrill Lynch and the global thought leadership program for State Street Global Advisors.
ELIZABETH, MultiSmith
Writer
After a short stint as an actress (career highlight: Ophelia in a Hamlet set in an insane asylum) Elizabeth decided she preferred writing her own words to reciting those of others.
HALEY, CaptionSmith
Copywriter
Haley is a master teacher turned copywriter, with expertise in making the technical feel tangible. As a self-proclaimed caption queen, Haley loves the challenge of saying more with less—almost as much as she loves an iced matcha latte.
