ERIN, ThrillSmith

A native Texan, Erin spent years performing in the theater before returning to her first love, writing. She believes stellar copy can make a brand’s voice as dynamic and unforgettable as an Oscar-winning performance, and for her, landing on that perfect word is nothing short of thrilling. Erin finds joy in crowded bookshelves, her spirited family, writing her novel, and dancing her heart out.

Erin McGuff-Pennington_MarketSmiths headshot

Copywriting for Humans ®

Means declaring War on the Bland™. See Jean Tang's TED talk.

TED Talk: Copywriting for Humans by Jean Tang of MarketSmiths
Inc 5000 content agency

M/WBE certified enterprise.

Design by WorstOfAllDesign. Digital Strategy by MadPipe. Photography by Chellise Michael.