ERIN, CriticSmith

Copywriter

Erin pursued the written word in college because it seemed like the only natural thing to do. Now, as a copywriter, arts critic, and fiction author in Massachusetts, she’s pretty sure she made the right choice. When she’s not crafting a brand article, legal blog post, or Off-Broadway review, Erin can usually be found working furiously on her latest book idea – at all hours of the night!

Erin - writer

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Copywriting for Humans ®

Means declaring War on the Bland™. See Jean Tang's TED talk.

TED Talk: Copywriting for Humans by Jean Tang of MarketSmiths

Corporate Storytelling

SPARK™ Sessions

Research / Analysis

Brand Story & Tone

Messaging / Pillars

Campaign Calendar

Digital Ecology

Corporate Journalism

Copywriting

Creative Services

Content Design Services

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Website Design & Dev

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Content Gap Analysis

Semantic SEO & GEO

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Closed Loop Analytics

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