JEAN TANG, TopSmith
A champion of high-end content, Jean is a living tribute to copywriting for humans. In 2012, at a TEDx talk, she declared her now widely viewed “War Against Bland.” The visionary founder of MarketSmiths, Jean leads her growing team to captivate, inspire, and motivate readers. She has helped thousands of global clients generate revenue from words (up to 12,000% ROI), and transformed the writing of hundreds of seminar attendees at the SXSW Interactive Festival (2014 and 2015), SXSW V2V (2014), the Small Business Summit (2014, NYC), and other venues.
Jean’s strategy is informed by an obsession with how to make words powerful, memorable, and actionable. Her knowledge draws liberally from a decade spent writing for The New York Times, New York Magazine, T+L, other top publications, and Fortune 100 corporations such as Pfizer. A veritable ‘word photographer,’ she trains her writers how to weave dazzling imagery against razor-sharp precision, and set it to a rhythm that’s pleasing to the brain. Jean currently writes a column for Forbes on her own journey to scale MarketSmiths, and the particular struggles of scaling a service business.
In 2007, Jean saw the need for copywriting for humans: bite-sized, seductive, and jargon-free. She launched MarketSmiths, a creative copywriting agency dedicated to replacing generic content with the careful strategy of words.
Early in her career, Jean learned to bulletproof documents, wield effective logic, and persuade; of limitless comfort to compliance-minded clients—particularly in finance and healthcare—Jean graduated cum laude from The University of San Diego School of Law, and spent a brief stint as a lawyer (real estate). A piano prodigy and pre-college graduate of The Juilliard School, Jean earned her undergrad degree in business from Cornell University. In her off hours, she relishes Brooklyn eateries, hikes near scenic Hudson (NY) with her boyfriend, and executes challenging yoga.