Clients warm up to Michele immediately, and so do those who read her writing. As MarketSmiths’ SVP of Content Strategy and Thought Leadership, Michele makes even the most complex B2B concepts inviting and knows how to add just the right touch of personality. Michele’s experienced in three-word taglines and 30-page websites and everything in between—white papers, press releases, e-communications, brochures, social media, and video scripts. She’s worked at award-winning agencies and in strategy at HBO and Tri-Star Pictures. She loves (and we mean loves) anything that gets the wind in her hair—boating, biking, skiing.
Michele earned her business acumen with an MBA in Finance from New York University and a bachelor’s degree in marketing, summa cum laude, from Boston University.