MICHELE, SmileSmith
SVP Content Strategy & Thought Leadership
Michele’s work begins with understanding the forces shaping an industry, asking the right questions, and uncovering the insights that help organizations communicate with clarity and confidence.
As SVP of Content Strategy and Thought Leadership, Michele translates complex business challenges into content that supports measurable business objectives. She oversees client relationships, content strategy, editorial direction, production workflows, and cross-functional teams while ensuring programs remain aligned with budgets, timelines, and long-term marketing goals.
A self-described business geek, Michele closely follows economic, technology, and business trends to identify the issues occupying executive decision-makers today—and what they are thinking about for tomorrow. This passion enables her to help clients move messaging toward thought leadership that is timely, differentiated, and strategically relevant.
From the development of marquee assets to multi-pronged thought leadership campaigns, Michele easily builds trust with SMEs to uncover meaningful insights and transform technical or business concepts into concise, engaging narratives.
Over the course of her career, Michele has partnered with organizations ranging from global enterprises to venture-backed startups. Her industry experience spans technology, financial services, commercial real estate, insurance, and healthcare, as well as luxury brands, education, and nonprofits. Her work has helped organizations improve SEO/GEO visibility, launch new markets, support sales enablement, and position executives as trusted industry voices.
Michele earned an MBA in Finance from NYU and a bachelor’s degree in marketing, summa cum laude, from Boston University.
A lifelong sports enthusiast, Michele also serves on the advisory board of a women’s coworking community and is the six-time co-chair of Swim Across America–Fairfield County, helping raise millions of dollars to advance groundbreaking cancer research.