OLIVIA, DualitySmith
Senior Copywriter & Editor
Olivia joined the MarketSmiths team in 2021, finding a natural fit for her interests in markets, business, and the craft of writing. As a senior copywriter and editor, she works directly with national and global brands to develop, refine, and strengthen narratives that move audiences to action. Her experience spans sectors and formats, from executive white papers and thought leadership to social campaigns, blogs, and integrated content programs.
Olivia’s specialty is immersing herself in regulated industries, complex products, and the nuances of each client’s business. That depth of understanding drives strategic copy development—breaking down complex ideas, challenging assumptions, and creating content that is both clear and persuasive.
Beyond individual projects, Olivia helps shape content strategy. She upholds editorial standards, coordinates across stakeholders, and supports cohesive execution across deliverables. The result is smoother production, stronger partnerships, more consistent messaging, and a lighter lift for client teams.
Outside of work, Olivia is an avid reader of 20th-century literature and follows the ATP Tour. She holds a degree in economics from Johns Hopkins University and has a background in academic economics research.