Sam McLaren is a senior copywriter and content strategist.

Samantha researchSmith

Hailing from bonny Scotland, Samantha spent years gathering eclectic experience—from lab assistant to radio DJ to ghost tour guide—before discovering her true calling: writing. She has contributed to a wide range of print and online publications, including a book of academic essays, an anthology of short horror stories, and numerous magazines.

In 2016, Samantha moved to NYC to join the MarketSmiths team, where she serves as a senior copywriter and content strategist, providing thoughtful and engaging work for clients across all industries. With a specialty for long-form, research-intensive content, Samantha regularly writes about issues relating to recruiting and HR, and you can catch her bylines on the LinkedIn Talent Blog. A proud queer woman, she is passionate about diversity, inclusion, equity, and belonging, and enjoys any opportunity to write about and discuss this topic.

In her spare time, Samantha paints drag queens, collects vinyl records, and watches as many horror movies as she can get her hands on. She enjoys attending genre film festivals and has interviewed some of the hottest names working in horror today.

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Copywriting for Humans ®

Means declaring War on the Bland™. See Jean Tang's TED talk.

'TED

MarketSmiths ®

Copywriting for Humans ®

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