TRISTAN, AdventureSmith
Operations & Finance Manager
Tristan joined MarketSmiths in 2021 and serves as Operations & Finance Manager, overseeing the operational systems that connect leadership, client delivery, finance, and internal operations. His work ensures projects move efficiently from planning through execution while maintaining visibility into budgets, staffing, utilization, and operational performance.
Working closely with executive leadership, Tristan translates strategic priorities into repeatable operating processes. He helps coordinate client onboarding, resource planning, financial workflows, reporting, timekeeping, capacity management, and cross-functional communication so teams remain aligned and engagements stay on track.
A core focus of Tristan’s role is operational clarity. He develops and refines the systems that reduce friction between departments, improve accountability, and create consistent execution across the organization. Rather than relying on institutional knowledge or manual coordination, he helps build operating environments that scale as the business grows.
He also oversees many of the internal processes that support MarketSmiths’ Repeatable Content Framework, including operational documentation, workflow governance, utilization reporting, finance operations, and continuous process improvement. His work helps ensure that strategy is supported by disciplined execution and measurable operational performance.
Before joining MarketSmiths full-time, Tristan began with the firm as an intern, giving him a unique perspective on how the agency’s systems have evolved over time. That progression has shaped his practical approach to operations—continually refining processes to improve both the client experience and the effectiveness of internal teams.
Outside of work, Tristan enjoys staying active, exploring new technology, and continuously improving systems wherever he finds opportunities to make them simpler, more efficient, and easier for others to use.