What It Takes to Get the Good Stuff
Big-ROI-driving website copy isn’t hard to create. But not just anyone can do it.
We start in the usual place: with information. But we go further, drawing insights and context—and extracting the strategies that shape every page. Word by word, we carry these strategies out. Step by step, we showcase—beyond any doubt—how you’ll transform a b2b or b2c reader’s life.
Even if your target reader is actually many people, like a schizophrenic three-headed monster with pink hair and gnarly toenails. Eek.
Your Ideal Copy Is Right In Front of You
Web copy your target audience feels with every cell, because you’re describing them to a tee. Site copy that’s packed with substance, and yet effortless to read.
Pages that ignite your reader with a verbal lightning rod that jolts them (gently) into a new reality. Words that proudly live up to what you deliver—and prevent your audience from being able to see what you do in quite the same way again.
It’s all 100% achievable, in the right hands.
WEBSITE COPYWRITING FAQ
I’m curious. How does your copy sell without sounding salesy...or cheesy?
You know how great in-person sales pitches are super-relevant and uber-customized? Your website copy can be, too—yes, even when you targeting multiple audience segments at once. It’s the rare blend of genuine empathy and fresh language that galvanizes readers to act.
How will you learn about our industry? It’s really technical.
There’s technical for ‘dummies’ and technical for technicians. We’ve written both—and everything in between. How? 1) We start with a technical foundation. 2) We ask smart, probing questions. 3) We’ve done this once or 1,000 times before.
We don’t have a site map. Can you create ours?
Absolutely. Fill out our form, and let us know you want a site map!
How long of a lead time do you need to write our whole site?
Comfortably? 1-3 months prior to launch—depending on site size and the relative complexity of your process (e.g. many vs. few stakeholders). If you’re in more of a rush, just ask: we can accommodate tighter timeframes—and work with you on a speedier process.
Which comes first: copy or design?
A wise marketer once said: copy is design. And we couldn’t agree more: the shape, flow, and feel of your argument forms the best architecture of a page—and visual design pours in to animate it. Of course, we’re happy to generate ideas with our visually-oriented counterparts. But please resist lorem ipsum text. That leaves copy as an afterthought—and invariably sells your story short.
How long should our web pages be?
Crisp augments clarity—and power. Meaty feeds SEO (but let’s face it, if you have other content, this is secondary). The best web pages typically range from 200-350 words, or 500—preferably in easy-to-read blocks. (The best blog posts are longer.)
How do you channel our voice?
With great care—and the delight of discovery.
How do you drive results?
We disregard nothing. Your readers—businesses or consumers—are thinking, feeling, acting humans, and we make them grin with the pleasure of being understood.
How involved (or uninvolved) can my team be? What’s your review process like?
While we use a process blueprint with an optimized efficiency and flow, we can work with your team as much or little as you like. Either way, we’ll make sure your input is accurately incorporated, and your stakeholder feedback absorbed.
Do you use SEO?
Of course :-).
