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The Latest From Our Blog
Putting Words to Work: Use (or Avoid) Language Subtleties to Reach Your Audience
Picture this: you get into Boston, go into a cafe, and order a frappé. Ah, you think, iced coffee will be just the thing to cool me down and wake me up. Your waiter comes over. He hands you a milkshake. [More]
5 Examples of Perfect Copy + Image Brand Messaging (and How to Get Your Visuals and Copywriting In Sync)
Ever signed up for a newsletter because the CTA was clever? Purchased a product with creatively written specs? Followed an Instagram account for the images and the captions?
Allow me to answer for you: Yes, you have. That’s because even marketing professionals, [More]
Comma-pocalypse 2018: The Death of Commas, and Why We Need to Save Them
Commas. Those inky flourishes that have been helping readers catch their breath—and catch a writer’s meaning—for centuries.
They’re becoming, in a word, scarce. The Comma-pocaplyse has been secretly murdering commas by the dozen. Defenseless, discarded, lifeless: these cute little curls are mired in the sand, [More]
Does Copy Matter?
"Think what your brand could achieve by replacing what's bland with the careful strategy of words."