MarketSmiths® - Copywriting for Humans®

Most words are filler.

In our hands, they're crisp little engines of strategy.

Enterprise

We scale with ease, allocating the highest quality resources to your tightest deadlines and your most high-profile needs.

Agency

We build robust partnerships, energizing projects—and making your work shine even brighter.

Small Business

Use our à la carte solution for converting readers—and lining your pipeline with qualified leads.

Clients That Chose MarketSmiths

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Powerpoint Deck for Merrill Lynch Private Banking

Reader-Friendly Employee Manual for Loews Hotels

Leadership Ghostwriting for Pfizer Tech Team

External Marketing Copy for Pearson Textbooks

Our TED Talk

Declaring War on the Bland®

ROI Built In

Get a Dedicated Content Strategist

Client Love

Jen Casson

Director of Creative Services

Room 214, for Panasonic

"For Panasonic, we needed a reliable long-term resource. We love working with MarketSmiths - they've exceeded our expectations, are easy to work with, and have been a great partner on our engagement with Panasonic. They produce consistently high-quality content that is well-written and hits on the key messages we're looking for. We trust them and value their opinions and suggestions. Overall, the experience has been fantastic."

Erwin Groenendal

Co-Founder

Tangelo Software

"MarketSmiths' writing style is perfect—its writers masterfully use different voices for different pieces and purposes. I always get something great, thanks to the time they invested to truly understand our our product and positioning."

Devin Cox

Project Manager

True VGD

"I've worked with MarketSmiths to convert technical industry jargon and legalese into succinct, user-friendly messaging for websites and print brochures. They go above and beyond to thoroughly comprehend the task at hand. And they have yet to miss a deadline."

Sean O’Connor

Product Marketing Manager

Barnes & Noble ED

"Your exploratory session surfaced some product benefits that my team hadn’t talked about [in a while]. You did a quick turnaround with a few iterative cycles, and then we handed it off to the dev team and went live. [After just two weeks], feedback from clients has already been good. Because each page contains such clear pain points, we are also getting immediate feedback from [leads] about what they are interested in learning more about."

Our copywriting services pluck your ripest readers, creating urgency and spurring action.

Featured Work

Multiple rental communities, fresh copy

Supporting entrepreneurs (while giving counsel)

Financial Empowerment

Socius Family Office, Financial Website Copy

Masterful family office

Real Estate Website Copy, Level One Holdings

Converting diamonds in the rough

The Latest From Our Blog

How to Woo Customers with a Pitch-Perfect Brand Voice

That little voice inside your head. We’ve all got one. We talk with it, it talks back. We debate, dream, argue, discuss, ponder, and chit-chat with it all day long, from the moment we wake up, until the instant our head hits the pillow. [More]

Healthcare copywriting with empathy and heart

Writing Healthcare Copy with Heart: Empathy, Storytelling, and Medicine

Recently, I’ve been writing a lot of content for clients in the healthcare industry. And naturally, some of this content deals with delicate topics. My audience may be a person recently diagnosed with stage 4 cancer, or the parent of a chronically ill child. [More]

You’re a Thought Leader. Now Boost Credibility and Conversions With Your Blog

Think your business doesn’t need a standout blog? Think again. Our guest writer Sara Dueck reveals why a thought leadership-driven blog is an essential tool to elevate your company’s credibility, boost your search engine game, and ultimately increase your conversions. [More]

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Does Copy Matter?

"Think what your brand could achieve by replacing what's bland with the careful strategy of words."