Enterprise Content Development

Written by humans. Refined by AI. Built for business.

Health
Education
Technology
Luxury & Lifestyle . . .

Tap into creative teams with deep understanding of these sectors.

Also serving

Finance | Hospitality
Government | Non-Profit
Commercial Real Estate
Thought Leadership Across Industries

Fueling growth for names you know.

Our B2B Explainer Deck And Campaign Copy Helped Insurance Firm METLIFE Inspire and Convert Business Leaders

RESULTS: In 2021, MetLife's net income rose to $6.7 billion, a 28% increase from 2020. Adjusted earnings were $8.0 billion, reflecting another 41% rise from the previous year.

Our Sales Collateral Helped WHOOP Launch a B2B Division Aimed at High-Achieving Professionals

RESULTS: By 2022, WHOOP expanded its B2B customer base to over 200 organizations across various sectors including healthcare, higher education, athletics, and public service.

Our Campaign Materials (Collateral, Blogs, Emails) Helped Fintech Firm AIRWALLEX Expand Globally

RESULTS: Airwallex reported 120% year-over-year revenue growth as of Jan. 2023, showcasing their expanding footprint and adoption and, by Q2 2023, Singapore YOY revenue grew 1300% globally.

What do YOU want to achieve?

The Sweet Spot of Human & AI

Combine creative insight with machine precision—for content that connects.

What resonates in one industry falls flat in another. Tech buyers demand specificity. Lifestyle brands thrive on aspiration. Healthcare’s complexity requires precision. And finance audiences call for trust, clarity, and compliance.

Work with writers and strategists who harness insights, not algorithms, to craft what AI can’t—and then utilize AI to optimize content for search and maximum conversion.

Pricing: Let's Cut to the Chase

Each project or campaign is bespoke. The visionary goal is different, and clients have specific requirements. But let’s throw some examples out there:

A $50k project crafting a thought leadership series for an AI startup, weaving their proprietary algorithm into customer success stories.
A $30k content suite for a telemedicine provider, targeting rural patients with accessibility-focused messaging.
A $25k ghostwriting package for a tech founder, blending their personal story with industry trends.
A $25k brochure for a mixed-use development, targeting remote-work startups.

A $20k content refresh for a corporate law firm, aimed at C-suite execs.
A $20k white paper for a wealth management firm, tailored to HNWIs with tax optimization strategies.
A $15k campaign for an online learning platform, highlighting student success metrics.
A $15k site rewrite for a boutique hotel, targeting eco-conscious Gen Z.
A $10k project for a nonprofit, tailoring donor emails by giving level.

The Soul of Our Agency

Launched in 2007 with the tagline Copywriting for Humans®, MarketSmiths has always stood for using the power of language to make visceral connections with audiences—and skyrocket business performance. In 2012, founder Jean Tang shared her vision on the world’s stage with a viral TED Talk that declared “War on the Bland.”

Since then, the need for enterprise content and copy has exploded. However, much of it lacks the emotional and strategic depth needed to tap into real reader mindsets and motivations. The MarketSmiths model combines seasoned writers and strategists with the best of AI to close this gap—pairing creative insight with machine-powered optimization.

At the heart of it all is a focus on deep collaboration with clients, ensuring the work not only aligns with your unique brand voice, but amplifies that point of view to produce stellar results.