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The Latest From Our Blog
Who, What, How, Why, and Where: 5 Questions to Ask for Foolproof B2B Copy
You’ve finally done it. You’ve created a product that’s going to take the world by storm. You’ve developed a service that will change lives. Now you’ve just got to market it.
“Market” is our middle name. Well, OK, not really. But it’s in our name! [More]
The Psychology of Winning Readers Over: 5 Science-Based Copywriting Tricks
Have you ever stopped to think about why the word moist is so off-putting? Or why rhymes remain so appealing long after you’ve grown out of Dr. Seuss? From word choice to syntax, the language and structure you use can have a powerful impact on the thought processes of your customers—improving clarity, [More]
What Makes for Better Branding: Clear or Clever Copy?
Which is better: clear or clever content?
Advocates of clear copywriting argue that clarity is paramount. They claim that consumers can’t buy what they don’t understand. What’s the point, they ask, of inciting a laugh if consumers can’t remember the the name of your product? [More]
Does Copy Matter?
"Think what your brand could achieve by replacing what's bland with the careful strategy of words."