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The Latest From Our Blog
The Psychology of Winning Readers Over: 5 Science-Based Copywriting Tricks
Have you ever stopped to think about why the word moist is so off-putting? Or why rhymes remain so appealing long after you’ve grown out of Dr. Seuss? From word choice to syntax, the language and structure you use can have a powerful impact on the thought processes of your customers—improving clarity, [More]
What Makes for Better Branding: Clear or Clever Copy?
Which is better: clear or clever content?
Advocates of clear copywriting argue that clarity is paramount. They claim that consumers can’t buy what they don’t understand. What’s the point, they ask, of inciting a laugh if consumers can’t remember the the name of your product? [More]
On the Copywriting Process: 5 Tips to Generating, Perfecting, and Pitching Ideas that Sell
Our guest writer Sarah Lybrand is no stranger to the joys (and perils) of the creative process, having lent her storytelling skills to some of the world’s biggest brands and most exciting startups. Here she shares hard-won advice on what it takes to bag your next big idea. [More]
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"Think what your brand could achieve by replacing what's bland with the careful strategy of words."
