Most words are filler.
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The Latest From Our Blog
How to Woo Customers with a Pitch-Perfect Brand Voice
That little voice inside your head. We’ve all got one. We talk with it, it talks back. We debate, dream, argue, discuss, ponder, and chit-chat with it all day long, from the moment we wake up, until the instant our head hits the pillow. [More]
Writing Healthcare Copy with Heart: Empathy, Storytelling, and Medicine
Recently, I’ve been writing a lot of content for clients in the healthcare industry. And naturally, some of this content deals with delicate topics. My audience may be a person recently diagnosed with stage 4 cancer, or the parent of a chronically ill child. [More]
You’re a Thought Leader. Now Boost Credibility and Conversions With Your Blog
Think your business doesn’t need a standout blog? Think again. Our guest writer Sara Dueck reveals why a thought leadership-driven blog is an essential tool to elevate your company’s credibility, boost your search engine game, and ultimately increase your conversions. [More]
Does Copy Matter?
"Think what your brand could achieve by replacing what's bland with the careful strategy of words."