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The Latest From Our Blog
Myspace, Mixtapes, and Middle Children: What Every Marketer Needs to Know About the “New Adults”
Bags away, pencils out: it’s pop quiz time.
Question #1: Maria lives in San Diego, California. She is a recently married homeowner with two pet hedgehogs and an iguana named Al. She is 37 years old. Maria is a:
b) Gen X’er
d) None of the above
Question #2: How do you reach consumers who are on the young side of Gen X but don’t relate to millennials? [More]
Putting Words to Work: Use (or Avoid) Language Subtleties to Reach Your Audience
Picture this: you get into Boston, go into a cafe, and order a frappé. Ah, you think, iced coffee will be just the thing to cool me down and wake me up. Your waiter comes over. He hands you a milkshake. [More]
5 Examples of Perfect Copy + Image Brand Messaging (and How to Get Your Visuals and Copywriting In Sync)
Ever signed up for a newsletter because the CTA was clever? Purchased a product with creatively written specs? Followed an Instagram account for the images and the captions?
Allow me to answer for you: Yes, you have. That’s because even marketing professionals, [More]
Does Copy Matter?
"Think what your brand could achieve by replacing what's bland with the careful strategy of words."